Unlock the Power of
Commercial Readiness
CRL App:
Your Gateway to Market Success
Prepare key milestones, optimize your product launch, and streamline your Commercial Readiness for a successful Market introduction and growth.
What is the CRL?
The Commercial Readiness Level (CRL) framework is a strategic instrument developed by 
to evaluate the commercial maturity of business offerings and guide them through critical stages of market entry.
Rooted in best practices from product marketing management and sales performance, the CRL provides a standardized, step-by-step approach from offering definition to successful market launch. It ensures transparency, reduces risks, and emphasizes marketing and sales excellence.
Why Choose the CRL App?
The CRL App is more than a tool—it's your partner in driving commercial success.
Designed to support your go-to-market efforts. It enables you to:
Evaluate Maturity:
Objectively analyze your offering's readiness for market entry.
Optimize Marketing and Sales Processes:
Build impactful, tailored go-to-market strategies.
Collaborate Effectively:
Foster alignment across teams for maximum efficiency.
Unique Features
Interactive Dashboards
Visualize progress, detect gaps, and monitor milestones.
Custom Roadmaps
Develop and follow action plans tailored to each stage of the journey.
Comprehensive Resources
Access intuitive templates, analytics, and notifications to streamline efforts.
Key Benefits
Accelerate Marketing and Sales Achievements
Seamlessly navigate the nine CRL phases—from validating initial hypotheses to market introduction and scaling—while refining strategies for impact.
Maximize Efficiency
Strategically allocate resources and focus efforts on high-impact areas, reducing inefficiencies.
Achieve Commercial Success
Align processes with INNOVX's commercial standards and drive Go-to-Market action to ensure consistent success across teams.
How it works
Quick Assessment
Conduct an initial evaluation of your project's commercial readiness.
Roadmap Definition
Deep dive into your Go-to-Market journey, spot areas for improvement and define your key activities.
GTM Plan Execution
Leverage comprehensive resources and templates to complete your Go-to-Market activities and achieve key milestones.
Steering and Growth
Track progress, refine strategies, and unlock market opportunities.
Insights and voices from the Commercial Day
The CRL App in Action: Insights from our Businesses
Very clear and structuring. It will help identifying where our Marketing and Sales blind spots and gaps are, and where we need to focus our efforts.
As a marketing manager, the CRL App is a fantastic guide to help us drive and advance our marketing and sales activities.
Badee
With templates and feedback on how to complete CRL tasks, it's very effective, very useful.
Chemicals
Taking the time to structure our approach with the CRL will help to achieve our commercial objectives and to maintain the bigger picture in sight while working on all the daily urgent tasks.
Novagreen
What to expect next?
The CRL App is transforming how INNOVX businesses navigate their go-to-market journey.
As we roll out the CRL App, here’s what’s coming next:
Phase 01:
Progressive Launch – First wave of early adopters integrating the CRL App.
Phase 02:
Expansion & Optimization – Onboarding more teams, gathering insights and refining features.
Phase 03:
Scaling for Impact – Broad deployment, enhanced functionalities, and deeper integration into business workflows.